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This website horseracing-handicapper.com has the following in the web site, "Horse Racing Software Suppliers since 1985." Our analyzers viewed that the website also stated " Please Check the NEWS REPORTS." The Website also said " American Horseracing Handicapper handles Software for handicapping Thoroughbred, Quarter Horse and Standardbred Racing and we have been one of the leading Software Providers on the Internet since 1995. More then that, we have been doing Selections before the Internet came into existence, via fax and phone delivery. And I personally have been around the Racing Industry since 1970 and accumulated a lot of experience." The website's header had horse racing as the most important search term. It is followed by handicapping software providers, stallions, and mares which isn't as highly ranked as horse racing. The next words they used was daily double. sprints was included but will not be understood by web crawlers.